Full analytics
WebQR analytics shows who scans your dynamic QR codes and how: total scans and unique visitors, conversion, geography, devices, and timing. In the dashboard you get period charts and a detailed table — measure campaigns without reprinting codes.
Why track marketing metrics?
Tracking metrics is essential to optimize QR campaigns. You see clearly who interacts with your codes and how, so you can fine-tune strategy and focus on what works.
In the end, metrics give you the data for informed decisions and successful campaigns. Here are specific benefits you can get:
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Define your target audience: See demographics, viewing preferences, OS, and language to personalize your marketing strategy.
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Measure marketing effectiveness: Learn which channels drive the most traffic and conversions to allocate resources more effectively.
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Optimize user experience: Adjust QR placement and design based on behavior patterns to improve engagement after scanning.
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Get clear performance insight: Make informed decisions by knowing which parts of your strategy work and which need improvement.
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Improve personalization and segmentation: Use scan data for demographic and geographic insight to refine targeting.
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Measure impact of specific changes: See whether design or content changes increased traffic or conversions.
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Set realistic expectations and goals: Adjust strategy using historical data to set achievable goals.
Scans by day
Group scans by day, month, or year and switch between a line and a bar chart. The table under the chart lists each period with scans, unique visitors, and conversion.
QR codes, scans, and unique visitors
Summary cards show how many QR codes you have, how many times they were scanned, and how many of those scans came from unique visitors.
Scans by country, city, region, and continent
Geography breaks scans down by country, city, region, and continent. Each row shows the scan count and its share of all scans.
Scans over time
Switch the chart to day, month, or year to see when people scan your codes. The table shows scans, unique visitors, conversion, and how many days fall in each period.
Devices, systems, and browsers
See whether scans come from mobile, desktop, or tablet, then switch to operating systems and browsers. Each row shows the count and its share of all scans.
Download the chart or a CSV
From the chart menu you can save the graph as SVG or PNG, or download the numbers as CSV to open in Excel or Google Sheets.
Open analytics from the QR list
Each dynamic QR code in the list shows its scan count. From the row menu you can edit the code, change its content, move it to a folder or workspace, add it to favorites, or open View analytics.
All QR codes in one report
The analytics page sums your QR codes, scans, and unique visitors. Limit the report with a date range, from all time down to the period you need.
Learn more about other features
Choose a section and find out more
Start tracking your QR codes today!
Sign up and track scans of your dynamic QR codes: totals, unique visitors, geography, and devices. See which codes work without reprinting them.