Full analytics
WebQR analytics shows who scans your dynamic QR codes and how: totals and unique views, geography, devices and timing. Data updates in real time in your dashboard — measure campaigns and improve marketing without reprinting codes.
Why track marketing metrics?
Tracking metrics is essential to optimize QR campaigns. You see clearly who interacts with your codes and how, so you can fine-tune strategy and focus on what works.
In the end, metrics give you the data for informed decisions and successful campaigns. Here are specific benefits you can get:
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Define your target audience: See demographics, viewing preferences, OS, and language to personalize your marketing strategy.
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Measure marketing effectiveness: Learn which channels drive the most traffic and conversions to allocate resources more effectively.
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Optimize user experience: Adjust QR placement and design based on behavior patterns to improve engagement after scanning.
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Get clear performance insight: Make informed decisions by knowing which parts of your strategy work and which need improvement.
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Improve personalization and segmentation: Use scan data for demographic and geographic insight to refine targeting.
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Measure impact of specific changes: See whether design or content changes increased traffic or conversions.
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Set realistic expectations and goals: Adjust strategy using historical data to set achievable goals.
Real-time metrics
Metrics are provided in real time: data is collected instantly and reflected in your report within seconds for an up-to-date view of your QR marketing.
Total and unique scans
Track total scans (including repeats from the same device) and unique scans (one count per device) for a clearer picture of how many people engage with your message.
Analysis by city and country
Geographic breakdown is ideal for global brands entering new markets. Data is sorted by total scans and share of all scans by country and city.
Scan timing analysis
Know the best time to run print campaigns. Statistics break down scans by month, day, and time with charts so you can spot peak and low periods and optimize continuously.
Scans by operating system
See which OS your users prefer — Android, iOS, Windows, macOS, Linux, Chrome OS — as percentages of scans for better campaign control.
Export reports as CSV or XLS
Export all metrics to CSV or XLS for Excel and easy sharing with your team.
Reset scan results and start fresh
Need to relaunch a campaign or try a new approach? Reset the scan counter to zero in WebQR as often as you need.
All data in one place
Want stats for multiple QR codes? Open Analytics in the cabinet sidebar, filter by folder, OS, country, or city, and export summary or detailed data in CSV or XLS.
Learn more about other features
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Start tracking your QR codes today!
Register and start using a powerful analytics and tracking system. Create dynamic QR codes with full statistics and optimize your marketing campaigns.